“After evaluation of numerous products, we chose Finacle, universal banking solution (CRM) from Infosys for its future-proof technology, best-of-breed retail and corporate banking features, scalable architecture and proven implementation track record. Finacle has enabled ICICI Bank to achieve competitive advantage by enabling rapid roll out of new products, faster customer service and reduced time-to-market, to cater to the ever-growing needs of customers. Its open architecture and flexibility has enabled easy integration with multiple systems.”
Pravir Vohra Senior General Manager and Head of Retail Technology Group ICICI Bank
Questions
You are designated the implementing manager of Infosys finacle division.
What are the various
1.General factors and subfactors you will consider while implementing a CRM
2.Specific factors and subfactors you will consider while implementing CRM for ICICI bank
Hint:
Keep the Above Diagram as a Starting Point to Answer the Above Questions
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